Miami Heat Buys A Stake In Misfits Esports

It’s only two weeks into the new year and – as we predicted for esports in 2017 – we’re already seeing sports organisations enter the world of esports, first with the Milwaukee Bucks revealing its new League Of Legends team FlyQuest formed from ex-Cloud9 players and now basketball organisation Miami Heat getting involved with team Misfits.

Misfits is a relatively young esports organisation having been formed in 2016 as a League Of Legends team, however it has already expanded into Overwatch, Hearthstone, Heroes Of The Storm and Super Smash Bros.

Miami Heat, which is one of the biggest NBA teams in America, has now purchased a stake in Misfits, though it does not seem to be a controlling stake.

This means Misfits will continue to be managed under the current management, but with the added cross promotional benefit of Miami Heat’s marketing, branding and sponsorship arrangements, not to forget the added value of merchandising.

Misfits is one of the strongest teams in Overwatch esports right now, having placed first in November’s DreamHack Winter 2016 and, before that, the prestigious Overwatch Open arranged by ELeague and FaceIt.

The team will continue in the League Of Legends LCS, also, the next season’s Spring Split of which will be beginning again in the coming days.

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