Tyler “Ninja” Blevins has become one of the biggest names in the world, as Twitch’s biggest streamer and a mainstream cultural phenomenon thanks to his Fortnite streams. He’s appeared on The Ellen Show, he’s been on The Tonight Show with Jimmy Fallon and he live-streamed from Times Square on New Year’s Eve to see 2019 in. In short, there were very few options for what he could do next.
Of course, as any sportsman’s career progression exemplifies, a book is the next logical step. But this isn’t just a book, it’s a series of them, all on gaming culture, offering advice and entertainment across different titles.
The work is a collaboration between Loaded – a company that represents the interests of gaming and esports influencers – and Random House, working with imprints Clarkson Potter and Ten Speed Press.
“With every brand deal we make, we want to ensure that our clients are effectively communicating to their fanbases, both online and off,” said Brandon Freytag, founder of Loaded, in a statement. “Clarkson Potter and Ten Speed Press allowed us to work hand-in-hand with Ninja to leverage both his skills and creativity in an authentic way. We are excited to bring these books to Ninja fans and gaming enthusiasts, offering them the opportunity to learn from one of the best gaming how-to books written, as well as transform into a fantastical gaming universe.”
Clarkson Potter and Ten Speed Press will roll out the following products, beginning in August:
- Ninja: Get Good – Available in August, Clarkson Potter will publish Ninja: Get Good, the ultimate guide to gaming that reveals Ninja’s secrets to his success. With hardworking tips on topics such as gearing up, practicing with purpose, developing a streaming strategy, and pulling together the right team, this book will help players become unstoppable.
- Ninja Notebook – Also available in August, Clarkson Potter will also bring fans the Ninja notebook, featuring stickers, prompts, and gaming tips.
- Ninja: The Most Dangerous Game, A Graphic Novel – In December, Ten Speed Press will publish Ninja: The Most Dangerous Game, A Graphic Novel, the first in a series of original graphic novels. Set in a fictional world created by notable comics writer Justin Jordan and comics artist Felipe Magaña, this graphic novel offers a new way for Ninja fans of all ages to experience Ninja’s unmatched wit and skill.
Let us know if you’ll be getting Ninja’s books: we know we will!