Ed Sheeran Joins Forces With Pokémon In New Collaboration In September

Grammy award-winning recording artist Ed Sheeran is once again teaming up with Pokémon for another collaboration in September. This creative effort sees the recording artist providing musical inspiration to Trainers globally to the game, with his forthcoming single launching soon.

This is Sheeran's second time partnering up with Pokémon following last year's crossover event for Pokémon GO, which included a musical performance. This also saw several gameplay activities and a celebratory event occurring in-game, but this latest collaboration will sorely focus on the music itself.

Sheeran To Release New Pokémon Song In September

According to a Twitter post by the recording artist on 22nd September 2022, his forthcoming single, "Celestial," will be released on 29th September 2022. The single marks Sheeran's second collaboration with Pokémon after last year's Special Performance and Celebratory Event, which saw six singles from his recent album, =, performed in-game.

This time around, details surrounding the latest collaboration have yet to be confirmed by both Sheeran and Niantic; the latest single is available to pre-add on Apple Music and pre-save for Spotify and Deezer. Sheeran has been actively promoting the latest single, posing a video clip on YouTube performing the song while surrounded by his Pokémon friends, including Pikachu and Squirtle.

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In an Instagram post on 22nd September 2022, the British singer and songwriter detailed his love and passion for Pokémon, which started in his childhood years with Pokémon TGC. "I started off with Pokémon cards when the craze hit primary school when I was about 7, then the TV show was on tv, so I used to try and record it over the same VHS every week."

He added that he and his brother shared a Nintendo Game Boy in which they took turns playing Pokémon Blue. Eventually, he got a Game Boy Color and Pokémon Yellow for his 8th birthday, citing that being "obsessed was an understatement" as he still owns the handheld console, playing Pokémon Silver when in transit.

"It gave me a proper escape as a kid into a fantasy world that seemed to go on and on, and in adult life, it's nostalgia that makes me feel like a kid again," Sheeran continued in the Instagram post. He confirmed that he had met the Pokémon team on one of his trips to Japan, revealing he thought they were kidding about him writing music for them.

The single is being promoted with artwork of the British singer and songwriter and Pikachu resting on his shoulder, akin to Ash's Pikachu from the anime's Indigo League seasons. In addition to the single, an animated music video will release the same day as it will be available on his YouTube channel.

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Featured image courtesy of Niantic / The Pokémon Company.