Esports World Cup Announces New Club Program To "Elevate Esports"

The EWC has announced the EWC Club Program, a first-of-its-kind initiative that is set to promote sustainable planning for multidisciplinary esports clubs. The Club Program aims to promote growth for esports clubs across multiple games, increasing brand visibility for both esports teams and their individual players.

Ralf Reichert, CEO of Esports World Cup Foundation, said of the announcement, “The EWC Club Program enables clubs to build a sustainable pipeline for growth of both their existing teams and additional programs.”

Our goal is to help the clubs we collaborate with increase their brand visibility, compete in a world-class competition, and elevate esports as a global sport. Enabling the success and growth of esports teams and players will be a key piece of building the future of esports.”

Esports clubs from all over the world can begin signing up to the new Club Program through the open application process ahead of the February 15, 2024 deadline. The Club Program will be available to 28 clubs worldwide. 22 of these clubs will be invited through a direct invitation, and the remaining six will be via an open application. 

Clubs that make it into this new program, and draw significant viewership and social engagement leading up to and during the World Cup will be eligible for an annual six-figure payout. 

The Esports World Cup, taking place during Summer 2024, is a cross-game competitition that will see the best esports competitors battle it out for their share of a prize pool. This Summer, the cup will be held in Riyadh, Saudi Arabia, where the first Esports World Cup Club Champion will be crowned as part of the inaugural event.