The collaboration between Fnatic and Sanrio sees merchandise released featuring both the iconic esports logo and the world-famous Kitty White.
'BLACK' is the first drop and has brought a range of hoodies, tshirts, mousepads, hats and a special jersey available on hellokitty.fnatic.com.
Other variants can be expected as sneak peaks have shown pink jerseys and a red hoodie expected to be released in the near future.
While other organisations incluidng Cloud9, FaZe Clan and Vexed Gaming have recently launched collaborations with Puma, Champion and Kappa, this joint venture is the latest for Fnatic and one of the most unique in recent times.
A mural on Fnatic's headquarters in London has been added to commemorate the collaboration.
Who's that outside FNATIC HQ? 👀
— FNATIC (@FNATIC) November 14, 2019
You guys ready for the @hellokitty x FNATIC drop tomorrow?
👇🏿🤯🎀😱👇🏼🤩https://t.co/dsLvBp20PSpic.twitter.com/P07oXUQgvK
Custom jerseys were also sent out to various figures in esports including Tabitha Lyons and Miss Rage.
Guess what???
— Miss Rage (@missrage) November 15, 2019
The @FNATIC x @hellokitty collection is tropping today 😍 and i got my own custom jersey already 🔥 👉🏼 https://t.co/dIJ6C4teWVpic.twitter.com/sVWURVclec
Gahhhh @FNATIC have teamed up with Hello Kitty 💕
— Tabitha Lyons (@Artyfakes) November 14, 2019
Am I a pro player now ?!
Thank you so much for the shirt, it even has my name on the back xD
Their launch day is tomorrow! EXCITE! pic.twitter.com/ghyWa9y1Tc
— Senzura (@senzuraa) November 15, 2019
All of the new merch can be found on Fnatic's store and is available to order now.