SEGA Is Considering Options For Possibly Launching A Subscription Service

Japanese publisher SEGA is at an all-time high following the premiere of Sonic the Hedgehog 3, now screening at cinemas globally. The film has already taken the top spot as the number-one film in the United States, and it appears that SEGA is looking to bolster its portfolio in other business ventures.

A new interview has surfaced online, and the Japanese publisher is weighing out new options to provide its players with new video game offerings. This isn't referring to a handful of gaming titles currently in development but something else entirely that could shake up the industry should they wish to pursue it.

According to an interview with BBC, the Japanese publisher is reportedly considering the option of launching their dedicated subscription service. This places SEGA in a highly competitive market of existing gaming subscription services and models like Nintendo Switch Online, PlayStation Plus, and Xbox Game Pass, just to name a few, which the latter is available for consoles and PC.

SEGA President Shuji Utsumi spoke to the BBC, commenting that the prospect of the Japanese publisher joining the market with a similar offering is "very interesting," adding that SEGA is busy "evaluating some opportunities." Details on what this subscription service could entail are under wraps, and Utsumi further added, "We're thinking something – and discussing something – we cannot disclose right now."

As of writing, a handful of SEGA games are available on various subscription services, like the Nintendo Switch Online, which houses multiple SEGA Genesis and Mega Drive titles like Golden Axe, Virtua Fighter, and Sonic the Hedgehog. While this new business venture for SEGA could be "game-changing," critics quickly call out the potential problem of gamers "throwing money at the wall" for one too many subscription offerings.