EVOS Esports to expand into influencer management

Singapore-based company EVOS Esports announced earlier this month that it had raised $4.4 million in Series A funding and now is looking to seize the opportunity to move their way into the market of gaming influencer management in South-east Asia.

Founding managing partner at Insignia Ventures Partners Tan Yinglan said of the accomplishment in a press release, “Ivan and his team have a clear roadmap to become the dominant player in South-east Asia, securing key partnerships with leading platforms and publishers across the region.”

EVOS initially closed a $3 million Series A funding at the beginning of the year, backed mostly by Insignia Ventures Partners, but added $1.4 million from a group of angel investors from leading conglomerates in Indonesia, including top-level management of a leading e-commerce player in China.

EVOS' chief strategic officer Ang Teng Jen said of the rising trend of social influencers in esports, "We see the same trend happening in South-east Asia, where our top e-sports influencers earn around $30,000 to $60,000 a month – a hundred times higher than a typical fresh graduate's salary.”

Founded in 2017 by Ivan Yeo, EVOS houses 120 employed and is the home of multiple competitive e-sports teams across six major games and operates in five countries while training and supporting 13 teams comprising of 62 players.

Three EVOS teams are slated to represent Singapore and Indonesia in the upcoming South-east Asian Games. EVOS also provides streaming contracts, brand endorsement deals, and offline event opportunities to esports influencers and has worked with more than 40 brands over the years, including Lazada, Gareno, and Lenovo.