EXCEL ESPORTS launches XL HQ in London and announces key leadership shift

EXCEL ESPORTS, a British competitive gaming (esports) culture brand founded in 2014, has seen significant growth in all areas of the business in the past year, with new industry-leading partnerships in Just Eat and JD Sports. Now, the XL HQ, a state-of-the-art facility in Central London, has officially opened its doors.

Alongside this fantastic news for UK esports fans, also comes key leadership shifts that will accelerate its ambitious brand vision to position and grow the organisation on an International scale.

Information via a Press Release.

EXCEL Headquarters launch party

With an exclusive party which attracted the most prominent faces from across the UK gaming industry and beyond, EXCEL ESPORTS has launched its brand-new Headquarters in London.

The launch of the XL Headquarters signalled a significant moment in the growth of the organisation by cementing its roots in central London with a cutting edge 5660 sqft gaming facility. 

The XL HQ facility has a tonne of features, from streaming rooms to a space for EXCEL ESPORTS' fans, teams, community and the wider gaming industry to enjoy, alongside production studios.

Uniquely positioned in Shoreditch, London the HQ will aim to be a centralised place for the UK gaming community and a hub from where EXCEL will grow its operational footprint to Europe. 

EXCEL ESPORTS Key Leadership Shift

Read about the key leadership shift at EXCEL ESPORTS as per a Press Release we've received.

EXCEL ESPORTS is pleased to announce a new chapter for the organisation which will see the promotion of current Esports Director, Tim Reichert to Chief Operating Officer (COO) and Oskar Sisi take on the role of Marketing & Brand Director having previously been Creative Director.

The announcement follows the launch of the XL Headquarters which signalled a significant moment in the growth of the organisation by cementing its roots in central London with a cutting edge 5660 sqft gaming facility. 

Since his appointment in October 2021, Tim has successfully driven the development and growth of EXCEL’s esports rosters which have included the entrance into new titles, the signing of world-class talents such as four-time back-to-back LEC winner Michael "Mikyx" Mehle and an increase in team performance including EXCEL’s first-ever LEC playoffs spot.

In his new role as COO, Tim will work closely alongside CEO Wouter Sleijffers to continue the success and growth of the EXCEL brand and its competitive rosters, where Wouter will further focus on the broader vision and future for the business in the fast-developing world of gaming and digital IP.

As Creative Director, Oskar recently worked to launch the #XLPlayoffs campaign which put the EXCEL community first by giving away limited edition items which were won by offering different challenges as well as engaging with its talent and LEC casters.

Thousands of people took part across EXCEL’s social channels showcasing its unique and innovative approach to brand engagement and community building. As Marketing & Brand Director, Oskar will extend his remit to EXCEL’s marketing efforts and continue to spearhead EXCEL’s brand vision and culture, focusing on growing its community through engaging and industry-leading content.  

Wouter Sleijffers, CEO of EXCEL ESPORTS comments: “Over the past year, we've significantly invested in talent across the board and worked to give EXCEL ESPORTS the home it deserves. I'm very proud of where we are now, of our world-class talent on stage and off stage, our strong and growing community and our valuable and industry-leading partners. We have also now created a hub where all of EXCEL, and the UK esports and gaming community can gather.

"Today marks another milestone with the expanded roles of Tim and Oskar, both seasoned veterans and innovating visionaries. We're working on our future and are looking forward to coming out with more news in due course. All from our XL HQ, the breathing new heart of EXCEL ESPORTS!"

Oskar Sisi, Marketing & Brand Director of EXCEL ESPORTS comments: ‘I'm excited to take on a broader role at EXCEL. As a leadership team, we all share the same vision and understand the importance of our community and innovating in the space. We aim to create memorable experiences with the community and empower them on a creative level.

"Over the last few months, we’ve done tremendous work on the brand and the quality of our content, and it's only the beginning for us. With our creativity and usage of new technologies, we will take our fans on a monumental journey.’’

Want to learn more about EXCEL ESPORTS? Then visit their www.xl.gg, and follow them on Twitter, Instagram and YouTube!  

Going forward EXCEL will continue to build on its competitive success while growing and nurturing its British and international community. EXCEL will look to accelerate its growth through new initiatives and strategic partnerships focusing on its content development and creator economy. 

Well done, EXCEL ESPORTS! We look forward to seeing how this British competitive gaming culture brand continues to grow, going from strength to strength.

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Featured image courtesy of EXCEL ESPORTS.