YouTube Unveils New Creator-Orientated Features & Tools, Updates To YouTube Studio

Global tech company Google held its Made on YouTube presentation event this month, which focused solely on the video-sharing platform, with new announcements and updates provided. The core focus of the event was showcasing some of the new features and tools coming soon to YouTube, which, according to Google, hopes "to give everyone the opportunity to express their creativity, build community and drive long-lasting businesses."

These new features and tools will be available to everyone who use the platform to create and share content, including small and large creators, ensuring everyone has access to them. Of all the announcements revealed at the Made on YouTube presentation, the biggest are overhauls to the YouTube Studio app, Communities, and something called "Hype."

Google announced a slew of new features and tools at the Made on YouTube presentation that will be coming to its video-sharing platform YouTube. In their event recap post on 18th September 2024 by YouTube's Creator Liaison Rene Ritchie, they hope that these new features and tools will expand "ways to build communities and fresh new features for viewer interaction and creator monetization."

The YouTube Studio app is receiving a slight overhaul to two of its features with the first being the Inspiration tab. The newly updated tab now allows creators to curate ideas or suggestions for their video content, which ranges from video titles, thumbnails, and description ideas.

Staying with the YouTube Studio app, Communities is a new addition to the video-sharing platform, which gains a tab for the aforementioned app. This new "integrated space" helps creators better understand their audience or community by engaging with them and can access various tools to stay connected with them.

Which brings us to the Communities feature, as alluded to before, is a new social feature that's aimed at fostering connections with their viewers or community members and can be turned off for their channel if they wish to opt-out. "Both creators and subscribers can post art and pictures, share ideas, and connect about the videos and topics they love, Ritchie wrote in the recap post.

Lastly, another major feature announced during the Made on YouTube event is "Hype," which is being touted as "an extension of the like button." Its function, which allows users and viewers alike to get behind and support "small-to-medium-size creators" to appear on a leaderboard.

If viewers really enjoy or love a video from a small-to-medium-size creator, hit the "Like" button, which they can interact with a pop-up to "hype" it up to "reach a new leaderboard." The intention behind the Hype feature is to "help those spotlighted creators get recognition" and, most importantly, reach new audiences around the world.