Overwatch 2 Community Calls Blizzard 'Phreaks' After Yatagarasu Kiriko Skin Reveal

Blizzard has developed a rather "interesting" reputation when it comes to promoting Overwatch 2 content on social media, particularly their tendency to use feet to highlight new skins. By now, most fans just roll their eyes and hop into a queue when they see these posts, but the recent reveal of the Yatagarasu Kiriko skin has truly stirred the community.

This reaction likely stems from Blizzard’s apparent disregard for “dodging the allegations” this time. Let's take a closer look at the details and what the future might hold for Overwatch 2’s unconventional marketing.

Overwatch 2 Fans Call Out Blizzard For Yatagarasu Kiriko Skin Post

Blizzard recently posted a short clip showcasing the Yatagarasu Kiriko skin on their official X account, likely to promote it with the launch of Season 13. However, the clip’s highlight was an unexpected zoom-in on Kiriko’s feet at the end. To add to the peculiar focus, the caption read: "Yatagarasu Kiriko has GRIPPERS??? Drop a [feet emoji] if you’re hyped for Kiriko’s new skin in Season 13."

Yatagarasu Kiriko has GRIPPERS??? 🫣🦶

Drop a 🦶 if you’re hyped for Kiriko’s new skin in Season 13 ✨ pic.twitter.com/4TaxbdfVyk

— Overwatch (@PlayOverwatch) October 16, 2024

The post immediately caught the community’s attention, sparking reactions over what many called blatant “sus behavior” for engagement. Fans flooded the comments with their take, such as one user saying, “When is the armpit emote coming out? Heard rumors of that soon…” Another chimed in with, “They tweeted this one late at night for a reason—trying to capitalize on the down-bad market. I respect the hustle.”

Other responses were more critical, with players saying things like “Delete this right now,” “Oh brother, fire the entire marketing team,” and “Bro, you are on main?” Though, to be fair, fans have been calling out Blizzard’s quirky social media tactics since the release of Overwatch 2, but of course, Blizzard has the creative freedom to market their content as they see fit, no matter how odd it may seem.

In the end, it looks like Blizzard isn’t planning to stop its feet-focused marketing anytime soon. As long as we continue to get cool skins, like those coming in Season 13 and the Halloween event, we probably won’t complain too much.