NetEase Games' superhero team-based PvP shooter Marvel Rivals has a cross-promotion event soon to promote Marvel Studios' upcoming film release, Captain America: Brave New World. This marks the latest crossover events with the superhero team-based PvP shooter as the game crossed over with Fortnite, Marvel Future Fight, Marvel Puzzle Quest, and Marvel Snap; the latter had an entire season for Second Dinner's card battler to celebrate the game's release which occurred in December 2024.
This new cross-promotion event sees the superhero team-based PvP shooter team up with US movie theatre chain Regal Cinemas, where players can be rewarded with exclusive items for the game. However, there is a catch with this promotion that will make it impossible for certain players to obtain the items in this exclusive "digital bundle."
Marvel Studios' first MCU film release for 2025, Captain America: Brave New World, hits theatres on 14th February 2025 globally, and Regal Cinemas announced a promotion with Marvel Rivals on social media. This promotion will award Marvel Rivals players with an exclusive "digital bundle" including a themed Spray, Nameplate, and a Mystery Costume, but they have between 13th and 17th February 2025, the film's opening weekend, to obtain their tickets for Captain America: Brave New World.
To qualify for this exclusive "digital bundle," they must be a Regal Crown Club member, and according to a Tweet from Miller Ross, they must have their ticket physically scanned at a Regal theater to receive the items in-game. However, this promotion is limited to US-based Regal Crown Club members, which is getting some backlash from non-US players that they won't be able to get these items.
Additionally, they must also have a Marvel Rivals account for these exclusive items to be forwarded to their account after having their ticket/s scanned and enjoying the film before being able to use them in-game. As of writing, it's unclear how and when these items will be sent to players, and if non-US players can access these items at a later date, we'll provide updates and more news on this as soon as they're available.